Logotype
Logo lockups and protective field. In addition to the color version, the logo can be black or white as well.
Color Palette
Vivid, bold and bright palette creates an impactful and memorable brand identity. Saturated shades of water, accompanied by complementary orange colors have a confident, clean, balanced and smart look. Here is an approximate color ratio in design.
For the body text on the white background (website, for example) should be used dark gray or black color (K100%). White color can be used on dark backgrounds.
#236CB4
R35 G108 B180
C85 M53 Y0 K0
R35 G108 B180
C85 M53 Y0 K0
#FFBF3C
R255 G191 B60
C0 M30 Y81 K0
Pantone 136C
R255 G191 B60
C0 M30 Y81 K0
Pantone 136C
#6BC4E8
R107 G196 B232
C57 M3 Y4 K0
Pantone 297C
R107 G196 B232
C57 M3 Y4 K0
Pantone 297C
#FF6C0E
R255 G108 B14
C0 M68 Y91 K0
Pantone 1585C
R255 G108 B14
C0 M68 Y91 K0
Pantone 1585C
#2E2B77
R46 G43 B119
C100 M98 Y14 K3
R46 G43 B119
C100 M98 Y14 K3
#6F7271
R111 G114 B113
C54 M42 Y43 K27
Pantone 424C
R111 G114 B113
C54 M42 Y43 K27
Pantone 424C
#D0CFCD
R208 G207 B205
C22 M16 Y18 K1
Pantone 2C
R208 G207 B205
C22 M16 Y18 K1
Pantone 2C
#E6E6E6
R230 G230 B230
C12 M8 Y9 K0
R230 G230 B230
C12 M8 Y9 K0
Font
Raleway is an elegant sans-serif typeface family. Initially designed by Matt McInerney as a single thin weight, it was expanded into a 9 weight family by Pablo Impallari and Rodrigo Fuenzalida in 2012 and iKerned by Igino Marini.
Pattern
Unlike most competitors, AquaBliss does not use photorealistic images of water splashes. Wavy dotted abstract pattern is associated with stylized water flow and technologies. Can be any color from the colors of the brand, including white.
Iconography
Imagery
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